Crisis is in the air.

Coronavirus is raging, the market is crashing, oil prices crash means the entire countries are now on a verge of bankruptcy.

What are we to do?

In the last few days, I got calls from 3 different CEOs from very different countries, industries, and environments, all asking me the same question.


"What should I say? I don't know what to do yet, it's too uncertain, so what should I say to my people, my investors, my partners?"

Hearing this question brought me right back to 2015. 

I was working with a company in crisis trying to survive while the whole industry was struggling.

Amidst sleepless nights and intense projects, I noticed one peculiar thing.

He was (and still is) a very bright, kind, and effective person. 

But here, he would consistently raise his voice and become agitated and unproductive with seemingly reasonable questions and requests.

So, I asked him what's up.


"I don't know what to do. I don't know what to tell them when they all come to me...