How Often Should You Reinvent to Survive?

Last week I invited you to reimagine the very definition of the word "reinvention."

(As a community of reinvention pioneers, we better know the answer - and lead others to it!)

Thanks to a huge wave of answers (and a very heated discussion in our private Facebook group, which you are welcome to join), I have a new multi-faceted definition for you to react to with further edits, critique or support - just hit reply:

But today's topic is not what reinvention is - but when should we reinvent, exactly?

In their book "Stall Points," authors Matthew S. Olson and Derek van Bever show that once a company gets to a major stall in its growth, it has less than a 10% chance of ever fully recovering. 

That means we have to reinvent before that moment arrives - but how do we know when we are about to hit?

For a few years, I've been searching for an answer to this question with no result.


So, in 2018 my team and I decided to start our own research - and figure out when this moment happens for different industries, company sizes, etc.

We discovered many remarkable insights, starting with stunning realizations that already two years ago over 43% of companies had to reinvent ever 3 years or less to survive.

But what is that number now?
What are the trends?
How often should we reinvent to survive now, in 2020, as the world seems to become even more uncertain?
And are we also getting better at executing change - more efficient and deliberate when it comes to volatility?


All of these questions can be answered. But the answer lies in you.

All is needed is 5 minutes of your time (no email or log in or even your name required) - and the more people participate in our 2020 Global Reinvention Study, the better, richer, more insightful will be our report.

Which we promise to share in an article delivered to your email like this one.


Research can be life-changing. But it is only as good as the richness and representation of the data it is based on.

I would love to have your voice, your experiences, your insights to be reflected in this study - and as a small bonus, we structured the survey in a way that the questions themselves are meant to be useful, thought-provoking, and transformative.

Here is a link to participate>>>


My huge thanks in advance - and can't wait to read your feedback on that reinvention definition. This how we change the world: one word at a time.



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Dr. Nadya Zhexembayeva helps companies such as Coca-Cola, Kohler, and IBM turn change and disruption into an opportunity

Want to join our amazing reinvention community? Take this 5-minute survey and you are in, here is the link>>